Having a good search engine optimisation (SEO) is important to gain visitors to your website. To reach that you’ll have to provide search engines like Google, Yahoo and bing with enough information so they will place you in their top five results. People trust a website which has a high ranking better than websites on the second results page. The best thing about search engines, people using them want to go to your website.
I am familiar with using a plugin called Yoast SEO and how to reach the best search results.